Step 1: Prepare an audit of the condition of the client website.
Step 2: Meet with client to determine the site's specific goals and target markets.
Step 3: Use a variety of techniques and Internet-based tools to research, analyze, and determine the most relevant and targeted keyword and keyword phrases for the client.
Step 4: Client reviews the list and selects those that are most appropriate and approves the targeted keywords for inclusion in the SEO program.
Step 5: Do a thorough analysis of the site, examining content, meta, site structure, navigation, site map and other elements that may hinder search engines crawling and indexing. Suggest changes to file name conventions and new page names where appropriate.
Step 6: Implement changes to content, meta, site structure, navigation, site map.
Step 7: Upon site approval, begin the process of submitting client web site to the search engines and directories. Monitor the inclusion of the site pages into each search engine index.
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